Yaada Magazine is a magazine for business owners in Ethiopia, publishing progressive business and economic commentary in Ethiopia and Africa.

The economy of Ethiopia is a mixed and transition economy that has a large public sector, with the government of Ethiopia in the process of privatizing many of the state-owned businesses and moving toward a market economy. Yaada Magazine plays a role of providing market and business intelligence for business owners and foreign investors to correctly navigate the Ethiopian business and economic terrain.

At Yaada, we are dedicated to providing insightful analysis and market intelligence tailored specifically for business owners and investors operating within the dynamic landscape of Ethiopia's evolving economy.